With 19+ years of experience, I am a Lead Product Designer skilled in problem-solving and gathering qualitative & quantitative data.
Collaborating with product owners, developers, and UX/UI designers, I drive user-centered design processes (UCD). Over the past 7 years, I have immersed myself in UX methodologies, earning international certifications from UXAlliance, as well as certifications as a UX Research Specialist and with Nielsen Norman Group.
Are specific expertise or competency that an individual possesses in a particular field or occupation. It is a combination of knowledge, abilities, and attributes that enable someone to perform their job effectively and achieve desired outcomes.
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At the start of the UX Design process, we focus on understanding your design's purpose and target audience. Our user-centric approach tailors solutions to their needs, ensuring a seamless and efficient design process.
After understanding our target audience, we define design requirements and anticipate challenges. This 'problem definition' phase ensures effective implementation and an enhanced user experience.
Ideation fuels the creative process, generating effective solutions. We explore multiple options, selecting the most promising ones. Our expertise delivers impactful solutions to your challenges.
After validating the solution, we seamlessly implement the fantastic new feature. Our focus is on delivering business value and usability, ensuring a robust implementation that benefits both users and your business
Additionally, I have earned certifications in UX to further enhance my skills and stay updated with industry best practices.