Projects Done

I'm Lead Product Designer.

With 19+ years of experience, I am a Lead Product Designer skilled in problem-solving and gathering qualitative & quantitative data.

How I work

Collaborating with product owners, developers, and UX/UI designers, I drive user-centered design processes (UCD). Over the past 7 years, I have immersed myself in UX methodologies, earning international certifications from UXAlliance, as well as certifications as a UX Research Specialist and with Nielsen Norman Group.

Professional skills

These are specific expertise or competencies that an individual possesses in a particular field or occupation. It is a combination of knowledge, abilities, and attributes that enable someone to perform their job effectively and achieve desired outcomes.

  • UX

  • UI

  • Strategy

  • Research

More skills and tools

  • Evangelizing UX teams
  • Facilitating UX workshops
  • Wireframes and prototypes
  • Agile / Scrum Experience.
  • Product strategy.
  • Figma
  • Notion or Jira
  • Prototypes
  • HTML5 + CSS3
  • Information Architecture
  • User testing
  • Personas + User Journeys

Personals skills

Personal skills are often developed through self-awareness, self-improvement, and experience, and they can greatly influence how individuals interact with others, handle challenges, and achieve their goals.

  • Motivated
  • Problem solver
  • Self-starter
  • Team player
  • Fast learner
  • Good communicator
  • Empathic Leader

My UX Strategy


At the start of the UX Design process, we focus on understanding your design's purpose and target audience. Our user-centric approach tailors solutions to their needs, ensuring a seamless and efficient design process.


After understanding our target audience, we define design requirements and anticipate challenges. This 'problem definition' phase ensures effective implementation and an enhanced user experience.


Ideation fuels the creative process, generating effective solutions. We explore multiple options, selecting the most promising ones. Our expertise delivers impactful solutions to your challenges.


After validating the solution, we seamlessly implement the fantastic new feature. Our focus is on delivering business value and usability, ensuring a robust implementation that benefits both users and your business

UX/UI Mentor in adplist.org

I am proud to share my journey as a mentor, contributing over 107 sessions and dedicating 3610 minutes to the ADPLIST community.
I've delved into diverse topics, ranging from career navigation to skill development, and everything in between. Each interaction has been an opportunity to inspire, motivate, and provide valuable guidance to those navigating their paths in the dynamic landscape of design and product. The 3610 minutes invested represent not just time spent, but a dedication to nurturing talent, fostering creativity, and contributing to the collective success of aspiring professionals.

Education and certifications.

Additionally, I have earned certifications in UX to further enhance my skills and stay updated with industry best practices.

  • UX Alliance: UXPM levels 1,2,3.
  • Norman Nielsen group: UX lead and UX facilitator
  • UX Learn: Advanced UX Researcher certification
  • BiiaLab USA: Neuromarketing and Neurosales

My Projects

Check out some of my awesome projects with UX, UI, and Research.

Mezura AI APP

Research + Expert review + UI

UX Workshop

UX Research

Web and APP


SM.ART UX Research



Expert review

My youtube channel

Check out some video content about UX