Projects Done
With 19+ years of experience, I am a Lead Product Designer skilled in problem-solving and gathering qualitative & quantitative data.
Collaborating with product owners, developers, and UX/UI designers, I drive user-centered design processes (UCD). Over the past 7 years, I have immersed myself in UX methodologies, earning international certifications from UXAlliance, as well as certifications as a UX Research Specialist and with Nielsen Norman Group.
These are specific expertise or competencies that an individual possesses in a particular field or occupation. It is a combination of knowledge, abilities, and attributes that enable someone to perform their job effectively and achieve desired outcomes.
UX
UI
Strategy
Research
Personal skills are often developed through self-awareness, self-improvement, and experience, and they can greatly influence how individuals interact with others, handle challenges, and achieve their goals.
At the start of the UX Design process, we focus on understanding your design's purpose and target audience. Our user-centric approach tailors solutions to their needs, ensuring a seamless and efficient design process.
After understanding our target audience, we define design requirements and anticipate challenges. This 'problem definition' phase ensures effective implementation and an enhanced user experience.
Ideation fuels the creative process, generating effective solutions. We explore multiple options, selecting the most promising ones. Our expertise delivers impactful solutions to your challenges.
After validating the solution, we seamlessly implement the fantastic new feature. Our focus is on delivering business value and usability, ensuring a robust implementation that benefits both users and your business
I am proud to share my journey as a mentor, contributing over 107 sessions and dedicating 3610 minutes to the ADPLIST community. I've delved into diverse topics, ranging from career navigation to skill development, and everything in between. Each interaction has been an opportunity to inspire, motivate, and provide valuable guidance to those navigating their paths in the dynamic landscape of design and product. The 3610 minutes invested represent not just time spent, but a dedication to nurturing talent, fostering creativity, and contributing to the collective success of aspiring professionals.
Additionally, I have earned certifications in UX to further enhance my skills and stay updated with industry best practices.