A complete research, wireframes and design for release website lottoland
Lottoland
Sketch
Flinto
Overflow
Qualitative/Quantitative data analysis
Design recommendations
Evangelize
Workshops
Flows + UI Design
2 months
The actual lottery have an old interface an not all the players know how to play all the lotteries features. We need to understand better what the user do and what they expect about the lottery. Finally we expect improve the current lack quality, the overall satisfaction, emotion and engagement.
Research based on interviews and data, Workshop How might we, User flow, Wireframes, UI design
Working in a large company, one of the keys to success is asking to customers, without that, is risky have expensive mistake of creating something user doesn't want. Data and analytics can only tell us the "what". Research and asking to people allows you to dig deep and understand the "why" behind their behaviors. In the pages that follow you will find sample questions to help everyone start doing our own customer development and user research interviews.
How might we questions are short questions that launch brainstorms. HMWs fall out of your point-of-view statement or design principles as seeds for your ideation. Create a seed that is broad enough that there are a wide range of solutions but narrow enough that the team has some helpful boundaries. In this case we caollaborate with the PO's and a developer to gather the below information.
| User need to | Needed | Why + Insight | LOTTERY PLAYER |
Play system bet Play a wheel Know all his lines combinations Choose his manual numbers Choose his random numbers Others... |
Increase the win chances Increase the win chances reducing the stake and tier Wish to know the total lines that he is playing To know his number in each line Save time Understand his tradeoff between winning chances and potential return Others... |
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1. How we might provide to expert user a tool to increase the win chances reducing the stake and tier? 2. How might we allow users to select their numbers to make more meaningful bets? 3. How might we tell users where the results come from, so they gain more trust in the product? 4. How might we allow users to play all possible combinations of numbers in any order to increase their chances of winning? 5. How might we show users the prize of the selection so they know how much it will cost them? 6. How might we allow users to edit the betslip to prevent mistakes? |
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After some version and pivot ideas with the PO's this is the result
Based on the previous approved design we tranlate the value to the first HIFI version trying to obtain the maximun quality. In this case we stablished the 8px grid.
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