Enhancing User Experience: Empowering Fashion Discovery and Seamless Purchasing with a Measurement App

Our goal was to revolutionize the fashion industry by introducing an innovative measurement app to help users discover and shop for fashion. With our app, users can seamlessly explore the latest fashion trends, find the perfect fit, and confidently make purchases. I am committed to enhancing the user experience, making the journey of fashion discovery enjoyable and free of any hassle. Let's make fashion more accessible and fun for everyone!

Problem statement

In our quest to enhance the clothing shopping experience, I delved deep into the friction and pain points faced by shoppers, with a specific focus on women aged 18 to 50. By gaining insights into their challenges, I aim to create solutions that cater to their needs and preferences.

  • Date

    Dec 2020

  • Client Name

    Mezura AI

  • Tools

    Research, Bechmark, Personas, User flow, Wireframes, Prototypes, UI


Research

Empowering Fashion Shoppers: Addressing Pain Points and Enhancing the Online Shopping Experience

I understood the frustrations and concerns that fashion shoppers face when making purchasing decisions. Through our in-depth research, I identified key pain points that shoppers encounter, including the need for perfect fit, individualized sizing, quality assurance, style satisfaction, pricing considerations, and overall shopping experience.

We aimed to revolutionize the online fashion industry by providing solutions to these pain points. The measurement app enables users to find their perfect fit, explore detailed item-specific sizing, assess fabric quality and characteristics, make informed style choices, consider pricing value, and ensure a seamless and satisfying shopping experience.
By addressing these pain points and offering a user-centric online platform, Mezura is positioned to be at the forefront of transforming the future of fashion e-commerce.


Research

Enhancing the Fashion Shopping Experience: Addressing Key Pain Points and Empowering Customers

After conducting extensive research, I've identified the main pain points that customers face when shopping for clothing. I understod that getting the perfect fit, individualized sizing, and quality assessment for each item is very important. Additionally, I recognized that customers also need to be satisfied with the style, pricing, and overall shopping experience.


Define

Surveys+Interviews = Personas

We focused our efforts on helping users who faced technical issues, based on knowledge we already had about our users. These personas represented a significant share of our user base and allowed us to concentrate our strategy on helping solve their most important needs and pain points. Our users desire to solve problems by themselves with minimum effort and no stress.

Through user interviews and surveys, we created Jane Petterson, a persona that represents all the main insights from our users. Jane provides an overall idea about goals, frustrations, scenarios, and personality. The main goal of our users is to have a solution for online shopping where they can easily find their size for each clothing item, purchase them at a reasonable price, and ensure that they have good quality. Our users also desire trend recommendations that fit with their style.

The main wish of the users are represented in the persona's introducton:

“I would like to have a solution for online shopping where I can easily find my size for each clothes item, buy them at a reasonable price, and assure that they have a good quality. I would also like to get some trends recommendations that fit with my personal style”
Some audios from user interviews

Defining

Mobile user flows

To prioritize user experience, I carefully curated the initial features showcased to users and mapped out the primary user journey. Creating a seamless and intuitive experience from the start is vital, and I understand its significance.

The body measurement process aims to eliminate any user friction, ensuring a smooth and hassle-free experience. I provide audio and visual feedback throughout the measurement process, keeping users informed about their progress and ensuring accurate measurements.

By focusing on feature presentation and optimizing the body measurement process, Mezura strives to deliver a customer-centric experience that enhances customer satisfaction and confidence in the online fashion shopping journey.


UI Design

UI V1

Data

User testing

In the initial stages of our beta release, I implemented carefully crafted micro-interactions to guide users through the platform. These microinteractions serve as visual cues and basic patterns that help users understand how to interact with different application's elements.

By incorporating these micro-interactions, I aim to provide a smooth and intuitive user experience, ensuring that users feel confident and supported while navigating the platform. These interactions served as a foundation for further enhancements and improvements based on user feedback.

With our focus on user guidance and intuitive design, Mezura is committed to delivering an exceptional beta experience that sets the stage for a successful future launch.

UI Design

UI V.2

Final Results

With this second release, I aim to transform the online shopping experience by providing users with accurate recommendations tailored to user preferences.

Our cutting-edge technology leverages big data and predictive algorithms to understand user's clothes taste and predict upcoming trends. By harnessing the power of data, I enable users to effortlessly discover new styles and trends that resonate with their unique fashion sense.

Through our user-friendly interface and intuitive features, I strive to make online shopping more efficient, saving users time, effort, and money. With our platform, users can enjoy a personalized and curated shopping experience, making every purchase a seamless and enjoyable proccess.