Minu is the leading compensation and benefits platform, a pioneer in on-demand salary benefits in Mexico with the mission of improving the financial health of workers.
Through +30 benefits available in your App, employees can improve their quality of life, by accessing financial, physical, and mental health modules.
To enhance Minu's value proposition, it is vital to have a deep understanding of on-demand salary companies.
Due to the different products offered in the app, I have different personas with different pain points and needs. In the beginning, I didn't have a clear reference to the market competitors. To plan the next releases I executed deep research to have meaningful insights and create a solid UI.
September 2020
Minu
Figma, Mural, Overflow.io
I conduct thorough research on competitors within your sector worldwide, assessing their maturity levels and identifying key strengths and weaknesses. By understanding their pain points and gaining insights, I determine the essential features to release on our platform, attracting new users effectively.
Furthermore, I prioritize user testing by evaluating competitors' real App users. Through recorded sessions, I gather valuable feedback and reactions to enhance our App's usability and provide an exceptional user experience.
Stay ahead of the competition and optimize user engagement by leveraging our in-depth competitor analysis and user testing strategies. Contact us today to elevate your platform's performance and drive growth.
To better understand the needs of our users, I segmented our product's audience using Google Analytics and validated some assumptions made by stakeholders. At the same time, the product performs well for certain segments. Thanks to the help of another UX designer we reviewed the amount of money the company can lend to users to avoid incurring excessive debt and prevent users from defaulting on their payments.
We identified that B2B salary-on-demand users are more trustworthy because the companies are in charge of paying the debt to Minu. However other models where companies delegate the payment responsibility to the users increase the number of unpaid loans.
In the research, we should identify the opportunities to include more desirable features for users and increase the will to be part of the Minu salary on-demand app, paying their loans and keeping all the advantages that App offers.
Thanks to the surveys we were also able to validate the socio-demographic information and ask the users questions about their personalities to be ready to build in a better way personas, thus is valuable information to merge with competitive analysis.
An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users. Empathy mapping is a simple workshop activity that can be done with stakeholders, marketing and sales, product development, or creative teams to build empathy for end users. For teams involved in the design and engineering of products, services, or experiences, an empathy mapping session is a great exercise for groups to “get inside the heads” of users.
I gathered information, helped by team UX members, from different stakeholders to map pain points and insights (f.e customer support) in this way the company had a better Voice of Business
After gaining a deeper understanding of the users on the Minu platform and their sociodemographic information, and thanks to the valuable insights from previous research, I have been able to create robust personas. These personas will be useful for the rest of the organization, with Marketing and Product being the main stakeholders who can leverage this information to have a significant impact on campaigns and product development. I have identified three main personas.
UX tools and methods can help unify different perspectives into an integrated vision. A company's value proposition is crucial in convincing stakeholders and customers that its products or services are worthwhile. If the value proposition is weak or unconvincing, it may be difficult to attract investment and consumer demand. To address this, I conducted a workshop where I consolidated all research and identified opportunities, gain creators, pain points, pain relievers, and new features using a prioritization matrix.
It's essential to have stakeholders, developers, designers, and representatives from each department align their visions and consider all points of view to avoid accruing substantial debt and alienating users.
Describes the features and benefits of a specific product or service in the business by breaking it down into solution experiences and pain relievers
Describes the features and benefits of a specific product or service in the business by breaking it down into solution experiences and pain relievers
We complete our USP when your value map meets your customer profile - when our product or services produce pain relievers, experiences, and solutions that match one or more of our customer’s wants needs and pains that are important for our customers
Journey maps are important in helping companies understand the channels their customers navigate. By examining these channels, a company can identify key strengths and weaknesses and areas for improvement. The common benefits of using a journey map include:
I mapped one of the most complicated user journeys for B2C users to understand why users are not able to easily sign up and why the in bounce rate was so high, and the other team members took different user journeys. I realize that the 3rd party integration was in conflict and I should have an immediate solution for that. I also discovered many desirable features that users would like to have to have a better engagement with the app.
Thanks to these insights We can improve this specific journey, reduce friction, and boost usability.
Thanks to the previous research I was able to support to product team in developing new features for the app. In this case, I have a new payment integration where users can easily pay any invoice like gas, electricity, and main services from Minu App
Thanks to UX team's effort we designed this minimalistic interface I have removed all frictions and unnecessary elements to provide the user with an interface where he can easily perform the main app transactions.
Onboarding new clients always happened through HR for each company that would like to have Minu benefits that is why I simplified the sign-up flow and studied all the pain points and previous usability issues to design new ones with more consistency. So this is part of the product that has been designed for this project.
With a bunch of vertical product development and considering that I took a lot of quantitative and qualitative information and I have highlighted the value of the UX process. Minu it's a reference to salary on demand in Latin America, they achieved the A found series and they have been rewarded thanks to app usability, also they have booted several users in the last years, and it's leading Mexico. The team has grown a lot in terms of maturity and evangelizing to stakeholders to have a user-centered design vision within the organization.