Word Puzzle Game APP Review
Word Search (also known as Word Seek, Word Find, Word Sleuth or Mystery Word) is a word game that consists of the letters of words placed in a grid. The objective of this puzzle is to find and mark all the words hidden inside the box. The words may be placed horizontally, vertically, or diagonally.
Problem statement
Baby boom users, which are older generations, a fan of word puzzles but does not familiar with mobile games, would like to join the game and play
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Date
Feb 2021
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Client Name
Scopely
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Tools
Figma
Methodology
UCD approach
We make your spending stress-free for you to have the perfect control.
Empathize
- Personas
- Empathy map
Define
- Expert review
Empathize
Personas
Personas enable design teams to empathize with users by putting themselves in their shoes. This empathy helps in making design decisions that align with user goals, pain points, and motivations, leading to more intuitive and satisfying user experiences.
Research
Empathy map
An empathy map is a visual tool used in user-centered design and product development to gain a deeper understanding of a specific user persona's thoughts, feelings, behaviors, and experiences. It provides a structured framework for capturing insights about users' emotions, needs, and pain points, allowing design teams to empathize with users and create solutions that truly resonate with their needs.
Expert review
Visual hierarchy + consistency.
Visual hierarchy is one of the core techniques which are applied to the design process. It is initially based on Gestalt psychological theory.
The visual presentation of UI elements has a great influence on the user experience of a product. If content components look like a mess, people can’t navigate within a product or interact with it properly. Moreover, unstructured copy content has a low level of legibility, so users can’t scan it quickly and they need to make a significant effort to distinguish the data they’ve been looking for. Bad UX can lead to poor user satisfaction, which means a product would be less sought-after.
It’s one of molecules of the Design DNA. Consistent design is intuitive design. In short, usability and learnability improve when similar elements have consistent look and function in a similar way. When consistency is present in your design, people can transfer knowledge to new contexts and learn new things quickly without pain. This way they can focus on executing the task and not learning how the product UI works every time they switch the contexts.
Expert review
Law of similarity
The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated.
Here in Scrabble Go’s UI, there are elements that are very similar and can contribute to the user’s confusion and overwelming.
Expert review
Basics of Human cognitive constraints
Working memory has a limited capacity, limited duration, is highly volatile, and is affected by motivation.
Could you remember this secuence as it is?
MCDBMWFERITVRUN
or it is better like this now?
MCD BMW FER ITV RUN
Here in the UI the floating gray rectangles are visually colliding with the busy UI in the background, adding further to user’s confusion. In UX cognitive design it is recommended not to have more than 5 ±2 object groups on a single screen.
Expert review
Hick's Law
Hick’s Law (or the Hick-Hyman Law) states that the more choices a person is presented with, the longer the person will take to reach a decision. Named after psychologists William Edmund Hick and Ray Hyman, Hick’s Law finds frequent application in user experience (UX) design—namely, to avoid overwhelming users with too many choices, thereby keeping them engaged
Final Results
When we make a good UX analysis and the UI elements are structured and organized, people enjoy using a product more and it will be more ‘usable’ (efficiency, effectiveness, and satisfaction). This is not the case here, so we need to take into consideration all the problems described above to try to fix them:
- Hierarchy
- Have better navigation.
- Create a better consistent experience for all the users providing them better patterns to follow, so that we reduce the friction in different screens.
- Have distinct elements that each represent a unique action.
- Create a better discoverability process, a lot of elements might feel meaningless or the user doesn’t know how to use it.
- Consolidate the micro-interaction and reduce intrusive elements to a minimum.
- Replace any words that do not exist with words that do exist (words in the Spanish images).
- Create more game dynamics, like having a countdown to create a new word and providing some clues which are linked with how many points users are going to be rewarded.
- Review all user flows and user journey.